That’s right! Instagram announced hours ago that it will now solve the biggest challenge we all have and ALLOW BUSINESSES TO SCHEDULE AND PUBLISH POSTS through 3rd party partner platforms. The first one to implement the integration is Hootsuite.
“The scheduling and publishing of Instagram content has been the number one request for our 16 million customers,” said Hootsuite CEO Ryan Holmes. “Now, they can manage large volumes of content, multiple team members and multiple Instagram accounts with ease and security. Hootsuite is excited to partner with Instagram to make this happen.” Can we hear an AMEN?
There is a catch, though. Only paid plans will offer this update, at least for now. On Hootsuite, it starts at $99/month. Thus the Tech Crunch article mentioning this would only benefit bigger businesses. We still need to keep an eye on the other platforms and see how this unfolds. But this is already a big win for marketing agencies or businesses that manage several accounts.